This harried outlook has only darkened on Honestly, Nevermind, despite-or maybe because of-its musical switch-up.
Their rarity reinforced the fact that in Drake’s world, having a good time is hard. These exciting passages were like poignant little dreams of happiness. Every so often, a crisp, clubby rhythm would enter, then vanish. Accordingly, his past albums tended to lurch along wearily, guided by the atmospheric production style of Noah “40” Shebib. His music is all about constriction-the feeling of curling up under a weighted blanket sewn by expectations, haters, and ego. Other listeners understand the album’s influences of house, techno, and related subgenres, including South African Amapiano and Baltimore club-and judge Drake’s efforts to be the work of a pretender.īut really the album is a fascinating failure because it fits into no one’s rubric, including Drake’s. Dance music’s inhibition-smashing properties make it ridiculous, even threatening, to some people-and so for certain listeners, Honestly, Nevermind evokes things they consider silly, such as malls, video games, and gay people. Scrolling through social media in the hours after Drake’s album release, you could see two forms of backlash brewing.
Read: Pop music’s version of life doesn’t exist anymore For listener and artist alike, enjoying a four-on-the-floor beat is not as simple as it may seem. But the initial reception of Drake’s Honestly, Nevermind included some pretty savage mockery. Two years and many global traumas later, Drake and Beyoncé appear to be betting that the general public is ready to club again. Predictions of a disco and house craze in mainstream pop have swirled since early 2020, when pulsating, throwback-y albums by Lady Gaga and Dua Lipa careened into the reality that a deadly pandemic had cleared out dancefloors. Their music aims for the same power as a rave, a discotheque, or a drum circle-the ability to get listeners to move in ways that are unchained from reason and reputation. Both Drake’s Honestly, Nevermind, the 14-song album that the rapper dropped with little warning on Friday, and Beyoncé’s “Break My Soul,” the hugely anticipated single that the singer put out last night, see superstars resetting their sound to the thump thump thump of ’90s house.
The wisdom of the expression “Dance like nobody’s watching” is going to be put to the test this summer.
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